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Sense was created during a 3 week branding assignment, in which I identified a product and built out a brand from scratch. I wanted to design a men’s deodorant line that allowed men to break into the market of self-care products in a stylish and comfortable way. The name Sense came from a play on the words “Scent” (referring to smell) and “Senses” (referring to your 5 senses). This fun play on words also worked its way into the slogan “Use your sixth Sense.” The branding is bright and direct, allowing it to be noticed while keeping it approachable and utilitarian. I enjoyed designing with the customers experience in mind.

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