Apres

White Elk Supply

by

Apres by White Elk Supply was developed during a branding assignment, in which I designed directly for a client. The client wanted to create a skin care line for men who are active in the ski and snowboard community, located in upscale mountainous regions. Initially the brand was solely titled White Elk Supply.

I proposed to the client that we place the line of products under the name “Après,” which is commonly used to refer to an after mountain party or routine. This change gave the product a more familiar name and would allow for the company to add additional product lines in the future. The client wanted branded collateral that encompassed a modern, energetic, and untraditional style––helping them connect with the fast paced and daring audience that their brand is targeting.